5. My product/service is complex and my market is exceptional. How does that fit into that standard?

You can indeed talk about that for a long time, but that also distracts you from applying golden principles that work. I believe in the following: your unique brand is helped with a carefully developed standard approach. An approach in which you mainly get a lot of value for money.

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6. What does additional guidance cost? 

Any additional guidance (often not necessary) I offer separately and the costs depend on the required expertise (€ 175 to € 225 per hour).  

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7. Our brand is important to the future success of our company. Are we going to click? 

Is that important? By the way, I am very nice, but I also want to be able to be constructively critical, that will help you the most. I will mainly analyse, solve and inspire. A big boost in a short time. I help the right people start up and I am available for brand-related questions if needed.

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8. We have a positive impact on the world and want to do something with our sustainable way of doing business. No slippery marketing story or greenwashing. 

Fantastic! You don't want to end up in the list of fakers. In addition, is it bad if you earn money by doing something that has a positive impact on your industry, society or even the world? I see many companies being clumsy modest or taking actions in a fragmented way. Without a powerful frame to communicate from. I always pay attention to this in the process.  

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I don't want to help parties with a predatory construction mentality. I don't work for climate deniers, populists and aggressive ruthless budget fighters. Positive impact on the world is the starting point. It would be great if I can help you even more for your brand experience.

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9. Why should I have you and not agency x or brand strategist y. 

There are very good alternatives. I am not unique. I do have my own view on brand strategy. On some points I am (meanwhile) quite outspoken. You must love that. These are the principles I use for myself: ​​

• I work independently , I want to be able to advise you to invest little or nothing for follow-up steps if that is the outcome. An agency has an interest in major follow-up projects and may be colored.

• Your current identity and motivations are the starting point. Then we look at the needs of your target group(s). This is often handled in exactly the same order, but I see problems with credibility and fulfillment.

• I will push and challenge a little . A weak compromise story that nobody says anything is worth nothing.

• It will be fun! My sessions are intended as an energizer, interactive, visual and with a lot of energy.
   

Oh and pardon my English :-): you won't catch me on linguistic purism, some words are simply better in English (we're not going to translate 'scrum' and 'lean' anyway).

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10. Why are you using so much text?

If you're seriously interested, you'll want to know more. A lot of product information is therefore often better than less at such a time.  

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11. Do you have experience in my specific market?

There are few markets that I have not dealt with in the past 18 years. Possibly not or only sideways. More relevant is whether I can apply the right principles within your context and quickly understand the dynamics in your market. Where one market leads the way, you take it with you to another.  

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In recent years I have been particularly active in the following markets.  

• Energy ​

• finance

• secondment

• Durability

• Travel industry

• Logistics

• retail

• Nutrition

• IT and Saas

• Marketing research

• Industry

• Industry associations

• lease market

• Concern

• Municipalities

• Technical service providers